PUBLIC RELATIONS IN THE AGE OF SOCIAL MEDIA: A STUDY OF ELIZADE, BENSON IDAHOSA AND UNIVERSITY OF AFRICA
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- NGN 3000
ABSTRACT
This study examined public relations in the age of social media: A study of Elizade, Benson Idahosa and University of Africa. To achieve the objectives of the study, survey and in-depth interview research designs were adopted while self-administered questionnaire and interview guide were utilized as data collection instruments respectively. From sample size of 300 copies of the questionnaire, 290 copies were properly completed and returned and was used for this study. The study was guided by the social construct theory and the diffusion of innovation theory. Findings revealed that public relations outfits can help their organizations filter unverified information from the social media but they cannot do that for the general public (society) however, the platforms owners (founders) can do that by blocking and deleting any account that post any unverified information which later turn out to be fake news and by creating a standard code of operation or by granting license to bloggers to post news worthy information. The study therefore recommends that these suggestions should be seriously applied if unverified information and fake news must be completely eradicated from the social media for it to be as reliable as the mainstream media
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